Market Insights

VIC 7-Character Plates: 2026 Reserve Auction & Values

Victoria is about to make history. On 26 May 2026, VicRoads will release the state's very first 7-character number plates through Seven Reserve — a premium live auction at the Park Hyatt Melbourne featuring 12 one-of-a-kind lots including FERRARI, PORSCHE and MCLAREN. Here's what Victorian plate owners need to know.